Make the download easy to use.

Start with the buyer’s task

Imagine opening the files without the context of your working project. Can the buyer tell which file is the seamless tile, which is a preview and which is an individual illustration? Can they see the size, format and intended use without opening every file?

Package the finished customer deliverables. Keep personal working notes, alternate drafts, application caches and unused test images out of the download. A mockup can explain a design, but it should not be mistaken for the actual printable or editable artwork.

Give files useful names

Use a short, consistent naming pattern: subject, variation and the information that distinguishes it. “Ballet-rose-cream-repeat-3600px.png” is more useful than “final-new-2.png”. Name transparent illustrations and repeat tiles differently so buyers can choose the right source.

Use folders only when they help. A small set might need “Repeat tiles”, “Individual illustrations” and “Read me first”. Avoid a deep chain of folders or duplicating the same file under slightly different names. A simpler structure is easier to use on another device.

Write the instructions people need

• Say what is included, with the file formats and sizes that matter.
• Explain whether a pattern file is a single repeat tile or a presentation preview.
• Give the import or opening steps for the workflow you have actually tested.
• Link to relevant help and state the permitted uses in the appropriate licence.

Keep the opening instructions short enough to scan. Add a visual example where it resolves a real uncertainty, such as the difference between repeating the tile and stretching a preview. Avoid promising compatibility with software you have not checked.

Assemble and inspect the package

Use Customer Download Builder to bring your finished files and instructions together. Give the download a recognisable name and prepare its contents information. Then open the exported ZIP as a customer would: extract it, open the files and check that the instructions match what is inside.

If you are starting from an illustration sheet, Illustration Cutter can help separate the images. Check every selection before packaging, especially detached stars, fine stems and other details that can be detected as separate pieces.

Check the delivery route

The package must fit the channel where you will sell or share it. Check the current upload allowance and supported file types before preparing the final version. Etsy’s official instructions currently allow up to five files of 20 MB each for an instant-download listing; another marketplace or delivery route can differ.

Keep a dated master copy of the exact files released to customers. If the product changes, update the contents guide and description with it. Clear delivery protects the value of the artwork by making it easier to use.